Project management on new product development and launch in the automotive industryBuilding new revolutionary products in the automotive sector implies investing enormous sums in advance, as 1 does not know if the product will be successful on the marketplace after launch. The new solution brings substantial environmental benefits. Firstly, organic rubber replacement by thermoplastic solutions will lead to the reduction of the environmental footprint, because the TPC material will be 100% recyclable, in contrast to rubber, which at the moment is not recyclable. In addition, new blowing technologies for fluid conduction elements manufacturing will lead to an boost of 30-40% method energy efficiency, due to the fact of a reduction in production time, related to the replacement of a two-step method (injection for the rubber element and extrusion for the thermoplastic one particular, and the assembly operation) by a single blowing approach.

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