Crm roles and responsibilities in automotive industryAccording to Shankar , due to enhanced demand for enhanced fuel efficiency, reduced emission, and lowered expense in the automotive business, Borg Warner is building higher performance CVT (Continuous Variable Transmission) chains. Your CRM solution can not reside in some isolated corner. For its successful use, its requirements to be an integral component of your enterprise architecture. It demands to work along with other apps like ERP. The best way to guarantee this is to appoint a CRM architect who can oversee the complete implementation. At Tata Motors, when we implemented Oracle’s Siebel Automotive, a CRM remedy for automotive industry, we created the profile of a ‘Siebel architect’ in the project team. His role was to guarantee that the new tool was effectively integrated with the dealer management program (DMS) as properly as with SAP ERP. A CRM architect can give you with the … READ MORE ...